purpose | abercrombie kids

This is Abercrombie Today

Here, we hold steadfast to our sustainability commitments.

Here, we create a space where everyone feels confident and comfortable in their own skin.

Here, we celebrate diversity in front of and behind the camera and weave it throughout the very fabric of our brand and all we stand for.

Here, our people are the heart of this company.

This is Abercrombie Today

Here, we hold steadfast to our sustainability commitments.

Here, we create a space where everyone feels confident and comfortable in their own skin.

Here, we celebrate diversity in front of and behind the camera and weave it throughout the very fabric of our brand and all we stand for.

Here, our people are the heart of this company.

Our Purpose We believe every day should feel as exceptional as the start of a long weekend. Comfortable, confident, stress-free—together.

our purpose we see the world through kids' eyes, where play is life and every day is an opportunity to be anything and better everything.

Our Just Cause Our intention is to create a sense of belonging, empower all voices, generate funding, and support our key impact partners' missions of providing equitable access to mental health services, education and resources.

Vol. 28 A recurring collection designed to amplify Black voices and culture beyond Black History Month, with curated product drops throughout the year—because the 28 days of February are not enough.

Vol. 28

Designed by BIPOC Associates Each drop in the Vol. 28 collection is exclusively designed by a team of BIPOC associates to further amplify Black voices and honor Black culture.

In Partnership with the ARG Our BIPOC & Allies Associate Resource Group is an associate-led initiative that gives members a place to support each other in their personal and collective allyship journeys.

“It’s fulfilling to witness the BIPOC members building genuine connections and creating a supportive environment. The group gives us a space to know each other and work towards a common goal of fostering inclusivity and understanding each other, while celebrating our differences.” – Danielle Sullivan | Global I&D Manager, Associate Resource Groups

Designed by BIPOC Associates Each drop in the Vol. 28 collection is exclusively designed by a team of BIPOC associates to further amplify Black voices and honor Black culture.

Our Commitment to Vol. 28 At Abercrombie, we empower authenticity and generate opportunities to celebrate Black creators within our BIPOC community. Vol. 28 is our commitment to honor Black culture through ongoing, authentic collections and community partnerships that will benefit generations to come.

In celebration of Black History Month, we're donating $250,000 to The Steve Fund. To date, we've raised over a million dollars for The Steve Fund—an organization dedicated to supporting the mental health and emotional well-being of young people of color.

*The $250,000 we are donating is the anticipated net proceeds from the Vol. 28 collection. Your purchase will not affect the amount of money that goes to The Steve Fund.

Celebrate with us—we're showing our Pride 24/7, 365.

In support of Pride and our ongoing partnership, we're donating $400,000 to The Trevor Project this year, regardless of sales. To date, we've raised over $4 million with our customers for The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ young people.

Celebrate with us—we're showing our Pride 24/7, 365.

We’re proud to mark over 20 years of celebrating our collective impact with our annual music festival and fundraiser, held at our home office in Columbus. KYGO AJR MEET ME @ THE ALTAR DJ AXCESS THE DEAD REVIVAL BAND RAMBLEWOOD LILY BLOOM

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MEET THE PARTNERS THE A&F CHALLENGE SUPPORTS:

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Since 2019, when we set a goal to reduce water usage in denim production, we've saved over 190,300,000 gallons of water with more efficient dying and washing methods. Over the last couple of years, we've also sourced roughly 19,000,000 pounds of cotton from Better Cotton—the world's leading sustainability initiative for cotton farming. Purchasing our cotton products supports farmers who are taught to use water efficiently, care for soil health and natural habitats, reduce harmful chemicals and respect workers rights and wellbeing. Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton farmers benefit from the demand for Better Cotton in equivalent volumes to those we source. We'll continue building on our promises with these and other initiatives, because it's our responsibility to prioritize the environment and make more sustainable choices.

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Our Community

Meet the friends & partners we work with and support.

A non-profit organization supporting suicide prevention and crisis intervention for LGBTQIA+ young people. We’re proud to continue our decade-long partnership and on-going annual initiatives.

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The nation’s leading non-profit organization specifically devoted to the mental health and emotional well-being of young people of color.

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ThredUP is an online consignment store working to reduce the industry’s impact on the planet by extending the life of clothing—turn your gently used clothes into Abercrombie shopping credit!

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Since 2020, we've partnered with thredUP, the world's largest fashion resale marketplace, to reduce waste. Simply send unwanted garments to be re-commerced—in exchange, we'll give you a gift card to get something new while getting a little more life out of your current looks.

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SeriousFun helps children with serious illnesses and their families experience the magic of summer camp by creating opportunities to discover joy, confidence and a new world of possibilities.

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girls

Our Community